Topher Morrison, small business candidate for Mayor of Tampa and personal branding expert, explains how to effectively brand a city […]
I’ve gone on record many times to state that I fully support (and have ALWAYS fully supported) the legalized use […]
Now that All For Transportation has passed, our city leaders must spend that money wisely. I interviewed a forward-thinking innovator […]
Tampa’s Flooding Streets One of the biggest mistakes we humans make is believing that we can somehow out-engineer Mother Nature. […]
Why could an urban gondola system be the solution to our transportation woes? Well, I’ve said before that transportation isn’t our #1 problem in Tampa; it’s the #1 effect of our #1 problem. Our #1 problem, put quite simply, is that we don’t know what we want to be as a city when we grow up. We don’t have an identity or a sole reputation that is recognized worldwide. In fact, it’s not even known inside of our city! But every city of influence – every city with a powerful economy – is known for something. And it’s usually one thing.
If you try to be all things to all people, you will end up being nothing to anyone. While grammatically questionable, the message is dead on. If you think of successful brands, they don’t try to appeal to everyone in the world, yet they have world-wide success. A city is no different. In fact, if you look at every city of influence you’ll discover that they are each typically known for one powerful concept.
This article is raw and unedited. I wanted to get my emotions out while they are still fresh. This week […]
The single highest priority of the Mayor is ensuring the safety of his or her citizens. This starts with first-class police, fire, & rescue. Check! That doesn’t mean we can’t do better, and we will. And it can start by taking active steps to improve the relations between our police force and minorities. We shouldn’t settle for anything less than a 100% approval rating from the citizens of our great city. Impossible? Maybe. But worthy of pursuit? Definitely. Community outreach, subconscious bias sensitivity training, de-escalation training, and more police on feet and bikes over squad cars.